Enhancing Your Physical Therapy Business with Nutrition

By Dr. Sean M. Wells, DPT, PT, OCS, ATC/L, CNPT, CSCS, NSCA-CPT, Cert-DN

Physical Therapists (PTs) can easily add nutrition to their practice. Doing so can improve patient outcomes, provide a “stand-out” service versus other local providers, and offer an increase in revenue. Incorporating nutrition into physical therapy practice is recognized in the “scope” of PTs by the American Physical Therapy Association (APTA) and makes good business sense. Several of our other blog posts highlight the why and how PTs should offer nutrition and what the APTA and practice acts say about PTs offering nutrition, but this article is going to focus solely on the business side of PTs providing nutrition.

Adding nutrition services to PTs running cash-based practices is a must. The biggest standout item within cash-based PT practices is that the client pays, not insurance. As such, you as the provider only have to justify your time and services to...