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From Big Sugar to Big Social Media: The New Frontier of Food Industry Influence

Sep 22, 2023

By Dr. Sean Wells, DPT, PT, OCS, ATC/L, CSCS, NSCA-CPT, CNPT, Cert-DN

In recent years, the influence of the United States' food industry has extended its reach beyond traditional methods like lobbying, governmental appointments, and dietary guideline manipulation. According to a Washington Post report, the food industry has now set its sights on a new arena: social media.

Background:

In a strategy reminiscent of tactics employed by the tobacco industry, prominent players in the food sector, particularly big sugar and supplement companies, have been discreetly compensating dietitians to generate content on their social media platforms. These covert actions have raised concerns akin to the obfuscation campaigns witnessed during the heyday of big tobacco. The central figures in this evolving controversy are dietitians who wield significant influence as social media influencers.

The issue of dietitians, or RDs, succumbing to the sway of the food industry is not novel. It revolves aroun...

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